Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.
Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions
What will you learn?
Work opportunities
Study program
Practical studies
- You will learn to use web analytics to monitor campaign performance and make informed marketing decisions.
- You will learn to create effective e‑marketing strategies tailored to different communication channels.
- You will learn to understand consumer behavior online and use it effectively to create marketing offers.
Selected major-specific courses
- Organization management
- Sociology of business
- Product management
- Integrated marketing communication
- Psychology in marketing
- Microeconomics
- Commercial law
- Business negotiations
- Market and competition analysis
- Sales promotion
- Advertising and online marketing
- Marketing research and descriptive statistics
- B2B marketing
Selected specialization courses
- Marketing logistics
- Price and distribution management
- Social media marketing in marketing strategies
- Internet services in marketing strategies
- Brand communication strategies and brand management
- Planning and implementing online advertising campaigns
- Relationship marketing, CRM and automation in marketing strategies
- Content marketing and storytelling
- Public relations on the Internet
Foreign language study
In full-time studies:
- 120 hours of foreign language learning (30 hours per semester) from the 1st to the 4th semester.
Form of delivery:
all classes are conducted in person with a language instructor.
In part-time studies:
- 120 hours of foreign language learning (30 hours per semester) from the 1st to the 4th semester.
Form of delivery:
- 16 hours of classroom classes with an instructor (on-campus sessions)
- 14 hours delivered in an e-learning format
Languages to choose from: English, German, Spanish.
Internships and practical training
Student internships are an important part of the study program. Students of bachelor's and long-cycle master's studies complete 960 hours of internships (24 weeks), gaining professional experience. If you work in a profession related to your field of study, you can have your internship credited based on your employment. During your studies, you also have the opportunity to take a paid internship. Internship programs are designed by cooperating employers, tailoring requirements to specific positions, which helps you take your first professional steps.
Study completion requirements
You create a major project that addresses a practical or theoretical problem related to your field of study. By studying literature and conducting your own analyses, you work on an original problem-solving proposal. Everything you learn during your studies enables you to create a professional project based on real data and actions. To earn your bachelor’s degree, you must defend this project before a committee. You set the direction of your own project!
Programme partners
How to become a WSB Merito University student
You can enroll in a first degree (e.g. Bachelor’s or Engineer’s) program if you have successfully completed your secondary education and have a secondary school-leaving certificate.
Take the first step – register now!
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Similar courses and specializations
Others interested in this course also watched
Download page to PDF