Program: Marketing and Sales

Marketing in the Digital Economy

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:
Łódź
Ask a question
Sign up online
Marketing in the Digital Economy, studia II stopnia, magisterskie: Studenci Uniwersytetu WSB Merito w Łodzi pracują wspólnie nad projektem.

What will you learn?

Marketing in the Digital Economy, studia II stopnia, magisterskie: Studentka Uniwersytetu WSB Merito w Łodzi pracują wspólnie nad projektem.

You will get to know digital marketing design tools that will enable you to create modern advertising campaigns adapted to the dynamic changes in the digital market. > You will learn how to manage in the digital economy, which will allow you to lead a company or team effectively in an environment full of technological innovation. > You will gain skills in creating digital trends, enabling you to shape marketing strategies based on the latest market directions.

> You will deepen your knowledge of personal branding, enabling you to build your own personal brand and stand out effectively in a competitive business environment. > You will gain knowledge of online security, which will allow you to protect data effectively and implement security policies in digital organisations. > You will learn how to manage advertising campaigns comprehensively, from the planning stage through to the analysis of results.

Work opportunities

Marketing in the Digital Economy, studia II stopnia, magisterskie: Student Uniwersytetu WSB Merito w Łodzi uczy się.
  • Work as a digital marketing specialist – create online campaigns and increase brand visibility.
  • Become a social media manager – build a company’s online presence and create engaging content.
  • Be a web analyst – analyse data, monitor campaigns and recommend optimisation measures.
  • Get a job as an SEO/SEM specialist – optimise websites and run Google Ads campaigns.
  • Work as an e-commerce specialist – grow online sales and increase conversion.
  • Become a content marketing specialist – create content for blogs, websites and social media to engage customers.

Study program

Practical studies

We teach in a way that best prepares you for the real-world challenges you will encounter in your professional career.

  • Group projects – real business problems.
  • Simulations – decision-making in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – industry experts.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • Contemporary management concepts
  • Business negotiations
  • Managerial skills workshops
  • Strategic management
  • Analysis and interpretation of financial data
  • Process management
Selected specialization courses
  • Content marketing
  • Management in the digital economy
  • Online security
  • Social media marketing
  • Digital trends in marketing strategies
  • Comprehensive advertising and communication campaigns
Marketing in the Digital Economy | WSB Merito Łódź University: Studenci Uniwersytetu WSB Merito w Łodzi pracują wspólnie nad projektem.
Marketing in the Digital Economy | WSB Merito Łódź University: Student Uniwersytetu WSB Merito w Łodzi rozmawia przez telefon.
Foreign language study
  • During your studies, you will take one core subject in English. In the Management programme, this is Leadership.
  • In the 4th semester, you will be required to complete a course in English, tailored to your chosen specialisation.
  • In addition, you can choose two further courses in this language – a lecture and a class.
  • This is an excellent opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training

Internships are an important part of the programme. Master’s students complete a total of 480 hours of internship over the course of their studies, gaining valuable professional experience. If you already work in a role related to your field of study, you may have the internship recognised on the basis of your employment. During your studies, you also have the opportunity to take up a paid internship. The internship programmes are prepared by our partner employers, who tailor their requirements to specific positions, making it easier for you to take your first professional steps.

This is a programme for people who:
  • have leadership skills and would like to become managers in the future,
  • are interested in the mechanisms of the psychology of management,
  • are good at organising and planning,
  • have an analytical mind and do well in quantitative subjects.

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Register online

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Prices

Annual tuition fee
One installment

2750 €

Similar courses and specializations
Others interested in this course also watched
Download page to PDF Download page to PDF

Still have doubts?

Unsure which field of study fits you?
call or choose another option

Have you already chosen your field of study?

Fill out a short form and start the admission process.
Sign up online