Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions
What will you learn?
Work opportunities
Study program
Practical studies
We teach in a way that best prepares you for the real-world challenges you will encounter in your professional career.
- Group projects – real business problems.
- Simulations – decision-making in market conditions.
- Internships and placements – experience in companies.
- Lectures with practitioners – industry experts.
- Modern tools – up-to-date technologies.
- Case studies – analysis of real cases.
Selected major-specific courses
- Business plan
- Business ethics
- Managerial skills workshops
- Sustainable development
- Strategic management
- Finance for managers
- International marketing
- Marketing strategies
- Non-profit organisation marketing
- Services marketing
- Consumer behaviour
- Integrated marketing communication
- Psychology in marketing
Selected specialization courses
- Sales team management
- Techniques of persuasion and influence
- Marketplaces as a sales channel
- Virtual enterprises
- Online security
- Comprehensive advertising and communication campaigns
Foreign language study
In the second-cycle Marketing and Sales programme, you develop language competences with a focus on specialist language, which significantly increases your value on the labour market. The classes prepare you to operate confidently in an international environment and support your career development in the dynamic world of business.
Internships and practical training
Work placements are an important part of the programme. Master’s students complete 480 hours of placements over the entire course of their studies, gaining professional experience. If you already work in a profession related to your field of study, your employment may be recognised as a placement. During your studies, you also have the opportunity to take up a paid internship. Internship programmes are prepared by our partner employers, who tailor their requirements to specific positions, making it easier to take your first professional steps.
This is a programme for people who:
- want to gain practical skills in analysing, planning and carrying out marketing activities,
- are thinking about a future in an international business environment and want to operate effectively on global markets,
- are interested in new media, digital marketing and modern sales channels, including marketplaces,
- want to gain not only operational but also strategic competences,
- want to build strong communication, ethical and managerial competences,
- want to consciously develop competences in interpersonal and marketing communication, essential for teamwork, negotiations and managing customer relationships.
How to become a WSB Merito University student
To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent).
Register online
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Specializations in the Marketing and Sales program
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