Program: Management

Marketing and Sales

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Bachelor's degree
From October
English
6 semesters
City:
Warszawa
Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Studentka informatyki
Management, studia I stopnia, licencjackie i inżynierskie: management
Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Osoby schodzące ze schodów
Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Studentka informatyki
Management, studia I stopnia, licencjackie i inżynierskie: management
Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Osoby schodzące ze schodów

What will you learn?

Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Studenci UWSB Merito
  • You will learn to sell and serve customers effectively, which is crucial for building lasting business relationships.
  • You will master project management, which will allow you to efficiently plan and implement various marketing activities.
  • You will learn techniques of direct and online sales, which will enable you to operate in a dynamic market environment.
  • You will understand how to analyze market data and use it to make marketing decisions.
  • You will learn how to communicate effectively and work independently within assigned projects.
  • You will become familiar with e‑marketing tools and techniques, which will allow you to promote products and services effectively.

Work opportunities

Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: współpraca
  • You can become a sales specialist, managing sales processes and building relationships with customers.
  • As a sales team leader, you will be responsible for achieving sales targets and motivating the team.
  • You will become a customer advisor, supporting clients in choosing the right products or services.
  • You can work as an export specialist, managing sales in foreign markets.
  • You will work as a product manager, responsible for the development and promotion of the company’s products.
  • As a marketing project coordinator, you will plan and implement marketing campaigns.

Study program

Practical studies

We teach in a way that prepares you as well as possible for the real challenges you will encounter in your professional work.

 

  • Group projects – real business problems.
  • Simulations – decisions in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – market experts.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • Psychology of business
  • Human resource management
  • Basics of law
  • Basics of finance
  • Financial accounting
  • Business financial management
  • Quality management
  • Marketing and marketing research
  • Statistics and econometrics
  • Information systems in management
  • Monographic lecture
  • Organizational behaviour
Selected specialization courses
  • Project methodologies
  • Project and schedule change management
  • Sales department management
  • Advertising and consumer psychology
  • Brand management
  • E-commerce
  • Legal basic for the sales manager
  • Motivating sales staff
  • Monitoring, control and evaluation of company sales
Finance and Accounting, studia I stopnia, licencjackie i inżynierskie: Studentka w czerwonej koszuli
Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Student_Uniwersytet WSB Merito Warszawa
Foreign language study

In full-time studies:

  • 120 hours of foreign language learning (30 hours per semester) from the 1st to the 4th semester.

Form of delivery: 
all classes are conducted in person with a language teacher.
 

In part-time studies:

  • 120 hours of foreign language learning (30 hours per semester) from the 1st to the 4th semester.

Form of delivery:

  • 16 hours of classroom classes with a language teacher (on-campus sessions)
  • 14 hours delivered in an e-learning format
     

Languages to choose from: English, German, Spanish.

Internships and practical training

Student internships are an important part of the study program. Students of bachelor's and long-cycle master's studies complete 960 hours of internships (24 weeks), gaining professional experience. If you work in a profession related to your field of study, you can have your internship credited based on your employment. During your studies, you also have the opportunity to take a paid internship. Internship programs are designed by cooperating employers, tailoring requirements to specific positions, which helps you take your first professional steps.

Study completion requirements

You create a major project that addresses a practical or theoretical problem related to your field of study. By studying literature and conducting your own analyses, you work on an original problem-solving proposal. Everything you learn during your studies enables you to create a professional project based on real data and actions. To earn your bachelor’s degree, you must defend this project before a committee. You set the direction of your own project!

Programme partners

Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: logo AmRest
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Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: Karkonoski Sejmik Osób Niepełnosprawnych w Jeleniej Górze
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Marketing and Sales, studia I stopnia, licencjackie i inżynierskie: TUS logo
Management, studia I stopnia, licencjackie i inżynierskie: ZUS logo

How to become a WSB Merito University student

You can enroll in a first degree (e.g. Bachelor’s or Engineer’s) program if you have successfully completed your secondary education and have a secondary school-leaving certificate.

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Prices

Annual tuition fee
One installment

approx. 2700 € (11 366 PLN)

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