Sales in Innovative Enterprise

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:
Poznań
studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci

What will you learn?

Sales in Innovative Enterprise, studia II stopnia, magisterskie: Poznań lic
  • You will understand how to create and implement marketing strategies that build competitive advantage in a dynamically changing market.
  • You will learn to use the psychology of persuasion in the sales process, which will help you build lasting relationships with customers.
  • You will master skills in managing sales processes, including market analysis, sales team management and action planning.
  • You will get to know digital tools such as CRM systems and analytics platforms that support effective marketing and sales management.
  • You will learn how to run marketing activities in the non‑profit sector, adapting strategies to the specific needs of organisations.
  • You will participate in practical workshops, developing your competences in managing relationships with customers and teams.

Work opportunities

Sales in Innovative Enterprise, studia II stopnia, magisterskie: Poznań lic
  • You will find employment in creative agencies that focus on working with modern sectors of the economy.
  • You will be able to work in departments responsible for developing the marketing of manufacturing, service and commercial enterprises.
  • You will take up a job in companies that need creative and flexible specialists operating in rapidly developing industries.
  • You will work in your own company that cooperates with growth‑oriented industries, developing both your passions and your business.
  • Working in international corporations, you will be responsible for implementing digital marketing strategies.
  • You can grow as a digital transformation consultant, helping companies adapt to new market realities.

Study program

Practical studies

We teach in a way that prepares you as well as possible for the real challenges you will face in your professional work.

  • Group projects – real business problems.
  • Simulations – decisions under market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – experts from the market.
  • Modern tools – up‑to‑date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • International marketing
  • Social marketing
  • Strategic management
  • Sustainable development
  • Ecology (Eng.)
  • Research workshops
  • Finance for managers
  • Services marketing
  • Marketing strategies
  • Leadership (Eng.)
  • Philosophy
  • Cultural circles and multiculturalism
  • Managerial skills training
  • Psychology of persuasion
Selected specialization courses
  • Personal brand creation
  • Customer experience – design and implementation
  • Sales team management
  • Product design
  • Retail network strategies
  • Tools for managing an innovative enterprise
  • Integrated advertising and communication campaigns
Studentki biorą aktywny udział w zajęciach, jedna z nich z uśmiechem podnosi rękę
Project Management | WSB Merito Poznań University: Poznań lic
Foreign language study
  • During your studies, you will complete two core subjects in English: Ecology and Leadership.
  • In subsequent semesters, you can (but do not have to) additionally choose a specialization subject taught in English: Personal Branding or Artificial Intelligence for Business.
  • Additionally, you can choose two more subjects in this language – one lecture-based and one practical.
  • This is a great opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training

Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.

 

This is a program for people
  • who enjoy working with people
  • who are interested in modern trends, mainly in the digital area

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient.

Sales in Innovative Enterprise, studia II stopnia, magisterskie: Student working with MeritoGo
  • You will complete the admissions process online.
  • You will upload your documents and sign the contract from anywhere via the Internet.
  • At any time, you can check the status of your application and your registration history.
  • You can complete a paused application form at any moment.

Prices

Annual tuition fee
One installment

approx. 2750 € (11 577 PLN)

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