Marketing in Digital Transformation

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:
Poznań
Marketing in Digital Transformation, studia II stopnia, magisterskie: Grupa studentów pracuje przy stole
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
Marketing in Digital Transformation | WSB Merito Poznań University: Grupa studentów pracuje przy stole
Marketing in Digital Transformation | WSB Merito Poznań University: studenci
Marketing in Digital Transformation | WSB Merito Poznań University: studenci

What will you learn?

Marketing in Digital Transformation, studia II stopnia, magisterskie: Poznań - uczestnicy studiów podyplomowych na Uniwersytecie
  • You will learn how to design modern products and services, which will allow you to adapt an offer to the demands of the digital market.
  • You will gain knowledge about artificial intelligence and its practical applications, which will increase your effectiveness in marketing.
  • You will practise mental resilience skills, which are crucial in a rapidly changing work environment.
  • You will become familiar with regulations concerning the digital economy and online security, which will ensure that activities comply with legal requirements.
  • You will learn advanced digital marketing techniques that enable you to design effective online campaigns.

Work opportunities

Marketing in Digital Transformation, studia II stopnia, magisterskie: Poznań - administracja - kierunkowe
  • You will find employment in creative agencies that focus on working with modern sectors of the economy.
  • You will be able to work in departments responsible for shaping the marketing of manufacturing, service and commercial enterprises.
  • You will take up a job in companies that need creative and flexible specialists operating in rapidly developing industries.
  • You will work in your own company that cooperates with growth‑oriented industries, developing both your passions and your business.
  • Working in international corporations, you will be responsible for implementing digital marketing strategies.
  • You can grow as a digital transformation consultant, helping companies adapt to new market realities.

Study program

Practical studies

We teach in a way that prepares you as well as possible for the real challenges you will face in your professional work.

 

  • Group projects – real business problems.
  • Simulations – decisions under market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – experts from the market.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • International marketing
  • Social marketing
  • Strategic management
  • Sustainable development
  • Ecology
  • Research workshops
  • Finance for managers
  • Services marketing
  • Marketing strategies
  • Leadership
  • Philosophy
  • Cultural circles and multiculturalism
  • Managerial skills training
  • Psychology of persuasion
Selected specialization courses
  • Management in the digital economy
  • Personal branding
  • Digital innovations
  • Artificial Intelligence for Business
  • Legal aspects of digital transformation
  • Automation with elements of AI
Marketing in Digital Transformation | WSB Merito Poznań University: Poznań lic
Marketing in Digital Transformation | WSB Merito Poznań University: kv_merito_poznan_bezpieczenstwo_foto
Foreign language study
  • During your studies, you will complete two core subjects in English: Ecology and Leadership.
  • In later semesters, you can (but do not have to) additionally choose a specialization subject taught in English: Personal Branding or Artificial Intelligence for Business.
  • Additionally, you can choose two more subjects in this language – one lecture-based and one practical.
  • This is a great opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training

Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.

 

This is a program for people
  • They are interested in mental processes and want to understand how the human psyche functions.
  • They want to increase business effectiveness through the use of psychological knowledge.
  • They want to support employers in finding a balance between profit maximisation and creating a beneficial workplace for employees.
  • They want to create positive customer experiences.

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient.

Marketing in Digital Transformation, studia II stopnia, magisterskie: Student working with MeritoGo
  • You will complete the admissions process online.
  • You will upload your documents and sign the contract from anywhere via the Internet.
  • At any time, you can check the status of your application and your registration history.
  • You can complete a paused application form at any moment.

Prices

Annual tuition fee
One installment

approx. 2750 € (11 577 PLN)

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