Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.
Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions
What will you learn?
Work opportunities
Study program
Practical studies
We teach in a way that best prepares you for the real-world challenges you will face in your professional career.
- Group projects – real business problems.
- Simulations – decisions in market conditions.
- Internships and placements – experience in companies.
- Lectures with practitioners – experts from the market.
- Modern tools – up-to-date technologies.
- Case studies – analysis of real-life cases.
Selected major-specific courses
- International marketing
- Social marketing
- Strategic management
- Sustainable development
- Ecology (in English)
- Research workshops
- Finance for managers
- Services marketing
- Marketing strategies
- Leadership (in English)
- Philosophy
- Cultural circles and multiculturalism
- Managerial skills training
- Psychology of persuasion
Selected specialization courses
- Digital marketing with elements of AI
- Marketing in digital transformation (Sales in Innovative Enterprise)
- Sales in an innovative enterprise
Foreign language study
- During your studies you will complete two core subjects in English: Ecology and Leadership.
- In later semesters you may (but do not have to) additionally choose a specialised subject taught in English: either Personal Branding or Artificial Intelligence for Business.
- You can also choose two more subjects in English – one lecture-based and one class-based.
- This is an excellent opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training
Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.
This is a program for people
- who enjoy working with people
- who are interested in modern trends, mainly in the digital space
How to become a WSB Merito University student
To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent).
Take the first step – register now!
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Admissions for studies: online, fast and convenient.
- You will complete the admissions process online.
- You will upload your documents and sign the contract from anywhere via the Internet.
- At any time, you can check the status of your application and your registration history.
- You can complete a paused application form at any moment.
Specializations in the Marketing and Sales program
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