Event Manager

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:
Poznań
Search results | WSB Merito Poznań University: zagranica
Search results | WSB Merito Poznań University: psych jsm
Search results | WSB Merito Poznań University: ukw
Search results | WSB Merito Poznań University: zagranica
Search results | WSB Merito Poznań University: psych jsm
Search results | WSB Merito Poznań University: ukw

What will you learn?

Event Manager, studia II stopnia, magisterskie: International student in a library
  • You will understand how the business tourism sector and the MICE industry operate, so you can create innovative solutions for companies.
  • You will develop effective event marketing strategies that attract customers’ attention.
  • You will gain skills in organising events and managing their course.
  • You will learn how to organise recreational and sports events, ensuring unforgettable experiences and participant safety.
  • You will become familiar with negotiation techniques with subcontractors and methods of acquiring sponsors.
  • You will gain knowledge about organising business trips and meetings at the highest level.

Work opportunities

Event Manager, studia II stopnia, magisterskie: Poznań SP
  • Work as an event manager in leading event agencies.
  • Organise events at national and international level, ensuring unforgettable experiences and the safety of participants.
  • Specialise as a business travel organiser – become an expert in the MICE market and create unforgettable business trips.
  • Develop your career as an events coordinator in the hospitality industry.

Study program

Practical studies

We teach in a way that prepares you as well as possible for the real challenges you will face in your professional work.

  • Group projects – real business problems.
  • Simulations – decisions under market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – experts from the market.
  • Modern tools – up‑to‑date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • Sociology of leisure
  • Tourism and recreation in state policy
  • Marketing of tourism and recreation services
  • Business ethics
  • Diplomatic protocol
  • Tourist regions of Poland
  • Fundamentals of travel medicine
  • Tourist and recreational product
  • Tourist and recreational development
  • European funds and project management
  • Workplace health promotion
  • Basics of statistical analysis
  • Management of a tourism and recreation enterprise
Selected specialization courses
  • Analysis of the MICE meetings market
  • Event management
  • Marketing of events and business tourism services
  • Practical aspects of event organisation
  • Legal aspects of organising and ensuring safety at mass events
Search results | WSB Merito Poznań University: Poznań - stypendia i zniżki II stopień - studenci w tramwaju
Search results | WSB Merito Poznań University: Poznań lic
Foreign language study
  • During your studies, you complete two core subjects in English. In the Tourism and Recreation programme, these are Heritage Interpretation (2nd semester) and Contemporary Trends in Tourism and Recreation (3rd semester).
  • In the 4th semester, you are required to complete a specialization subject in English. You can choose whether you are more interested in Business Communication or International Business Negotiations.
  • This is a great opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training

Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.

 

This is a program for people
  • who have leadership skills and would like to become managers in the future,
  • who are interested in the mechanisms of management psychology,
  • who are good at organizing and planning,
  • who have an analytical mind and do well in science subjects.

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient.

Event Manager, studia II stopnia, magisterskie: Student working with MeritoGo
  • You will complete the admissions process online.
  • You will upload your documents and sign the contract from anywhere via the Internet.
  • At any time, you can check the status of your application and your registration history.
  • You can complete a paused application form at any moment.
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