Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.
Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions
What will you learn?
Work opportunities
Study program
Practical studies
We teach in a way that prepares you as well as possible for the real challenges you will encounter in your professional work.
- Group projects – real business problems.
- Simulations – decisions in market conditions.
- Internships and placements – experience in companies.
- Lectures with practitioners – market experts.
- Modern tools – up-to-date technologies.
- Case studies – analysis of real cases.
Selected major-specific courses
- Business models
- Marketing strategies
- B2B marketing and sales
- Finance and accounting in service and commercial enterprises
- Semester project
- Modern brand management
- Social marketing
- Business intelligence
- Modern advertising techniques
- Forecasting in marketing and sales
- Proseminar
- Introduction to the specialisation
- Professional internship
Selected specialization courses
- Valuation and management of the value of commercial ventures
- Product design
- Business data mining
- Protection of the interests of competition and consumers
- Product design
- Business data mining
Foreign language study
In full-time studies:
- 60 hours of foreign language learning (30 hours per semester) over 2 semesters.
Form of delivery:
All classes are conducted on campus with a language teacher.
In part-time studies:
- 60 hours of foreign language learning (30 hours per semester) over 2 semesters.
Form of delivery:
- 16 hours of classes in a classroom with a language teacher (weekend sessions)
- 14 hours delivered in an e-learning format
Languages to choose from: English, German, Spanish.
Internships and practical training
Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.
Study completion requirements
Master's degree studies conclude with the preparation and defense of a master's thesis. During the course of study, passing individual subjects is based on projects, presentations, written or oral exams. The entire program is practical and focused on developing professional competencies.
Programme partners
How to become a WSB Merito University student
To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent).
Take the first step – register now!
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Specializations in the Marketing and Sales program
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