Marketing in the Digital Economy

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:
Toruń

What will you learn?

Marketing in the Digital Economy, studia II stopnia, magisterskie: Główna grafika: Toruń - studia I stopnia - grupa studentów podczas gry w piłkarzyki
  • You will gain the ability to analyze trends in the digital economy, enabling you to manage marketing campaigns effectively.
  • You will learn to use advanced digital tools for project management and brand image building.
  • You will understand how to optimize marketing activities based on data analysis and consumer research.
  • You will learn modern advertising strategies and communication techniques tailored to the rapidly changing digital market.
  • You will develop skills in social media management and effectively conducting online PR activities.
  • You will enhance competencies related to the use of marketing automation to increase campaign effectiveness.

Work opportunities

Marketing in the Digital Economy, studia II stopnia, magisterskie: Główna grafika: Toruń - studia I stopnia - grupa uśmiechniętych studentów w korytarzu
  • Obtain a position as a digital marketing specialist in reputable advertising agencies.
  • Work as a social media manager, responsible for brand strategy and image online.
  • Become a marketing data analyst, supporting the optimization of advertising campaigns.
  • Develop as a communication specialist in technology companies by implementing modern solutions.
  • Work in e-commerce, focusing on sales optimization and customer service in a digital environment.
  • Become a marketing automation consultant, helping companies automate their marketing activities.

Study program

Practical studies

We teach in a way that best prepares you for the real challenges you will encounter in your professional career.

 

  • Group projects – real business problems.
  • Simulations – decision-making in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – market experts.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real cases.
Selected major-specific courses
  • Business Plan
  • Business Ethics
  • Managerial Skills Workshops
  • Sustainable Development
  • Strategic Management
  • Finance for Managers
  • International Marketing
  • Marketing Strategies
  • Non-profit Organization Marketing
  • Services Marketing
  • Consumer Behavior
  • Integrated Marketing Communication
  • Psychology in Marketing
Selected specialization courses
  • Content marketing
  • Complex advertising and communication campaigns
  • Social media marketing
  • Digital trends in marketing strategies
  • Online security
  • Management in the digital economy
Search results | WSB Merito Toruń University: Główna grafika: Toruń - studia I stopnia - grupa uśmiechniętych studentów podczas zajęć
Search results | WSB Merito Toruń University: Główna grafika: Toruń - studia I stopnia - grupa studentów w sali wykładowej
Foreign language study
  • In the 4th semester, you will be required to complete a course in English, tailored to your chosen specialization.
  • Additionally, you can choose two more courses in this language – one lecture and one practical class.
  • This is a great opportunity to develop your language skills and gain knowledge in an international context.
Internships and practical training

Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.

The program is for those who
  • have leadership skills and would like to become managers in the future,
  • are interested in the mechanisms of management psychology,
  • are good at organizing and planning,
  • have an analytical mind and do well in the sciences.

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Register online

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient

Marketing in the Digital Economy, studia II stopnia, magisterskie: Student with a laptop
  • You will go through the admission process online.

  • You will attach documents and sign the agreement from anywhere via the Internet.

  • At any time, you can check the status of your application and its history.

  • You can complete a paused application form at any moment.

Prices

One installment

2750 €

Similar courses and specializations
Others interested in this course also watched
Download page to PDF Download page to PDF

Still have doubts?

Unsure which field of study fits you?

Have you already chosen your field of study?

Fill out a short form and start the admission process.