Marketing and Sales

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Traditional (on-site)
Overview:
Master's degree
From October
English
4 semesters
City:

What will you learn?

Marketing and Sales, studia II stopnia, magisterskie: Główna grafika: Toruń - studia I stopnia - grupa studentów podczas zajęć
  • You will learn techniques for effective marketing management and tools that allow you to create sales strategies.
  • You will learn how to conduct business negotiations and build relationships with clients and partners in the commercial sector.
  • You will gain knowledge in the field of persuasion psychology, which will allow you to effectively influence customers’ decisions.
  • You will learn the principles of strategic management and their application in sales processes.
  • You will master digital marketing tools such as web analytics and social media, which support promotional activities.
  • You will take part in practical classes that will enable you to develop managerial skills in the marketing industry.

Work opportunities

Marketing and Sales, studia II stopnia, magisterskie: Główna grafika: samorząd studencki - Toruń - Uniwersytet WSB Merito w Toruniu - grupa uśmiechniętych studentów w bibliotece
  • You work as a marketing and sales specialist in production and service companies.
  • You find employment as a digital marketing specialist, supporting online promotional campaigns.
  • You work as a market analyst in a department focused on studying consumer behavior.
  • You work in PR departments as a specialist in communication with the media and clients.
  • You start your own agency that develops marketing strategies for various industries.
  • You work as a consultant supporting companies in planning and implementing sales campaigns.

Study program

Practical studies

We teach in a way that prepares you as best as possible for the real challenges you will encounter in your professional career.

 

  • Group projects – real business problems.
  • Simulations – decision-making in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – industry experts.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real situations.
Selected major-specific courses
  • Business Plan
  • Business Ethics
  • Managerial Skills Workshops
  • Sustainable Development
  • Strategic Management
  • Finance for Managers
  • International Marketing
  • Marketing Strategies
  • Non-Profit Organization Marketing
  • Services Marketing
  • Consumer Behavior
  • Integrated Marketing Communication
  • Psychology in Marketing
Selected specialization courses
  • Sales Team Management
  • Techniques of Persuasion and Influence
  • Marketplaces as a Sales Channel
  • Virtual Enterprises
  • Online Security
  • Comprehensive Advertising and Communication Campaigns
Search results | WSB Merito Toruń University: Studenci spędzają wspólnie czas
Search results | WSB Merito Toruń University: Toruń - studia I stopnia - grupa studentów w bibliotece
Foreign language study
  • During your studies, you will complete one major subject in English. In the Management program, it is Leadership.
  • In the 4th semester, you are required to complete a subject in English, tailored to your chosen specialization.
  • Additionally, you can choose two more courses in this language – one lecture and one practical class.
  • This is a great opportunity to develop language skills and gain knowledge in an international context.
The program is for those who
  • have leadership skills and would like to become managers in the future,
  • are interested in the mechanisms of psychology in management,
  • are good at organizing and planning,
  • have an analytical mind and perform well in the sciences.
Internships and practical training

Internships are an important part of your studies. Master’s students complete 480 hours of internships throughout the entire course of study, gaining professional experience. If you work in a profession related to your field of study, you can receive internship credit based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by employers we cooperate with, tailoring requirements to specific positions, which makes taking your first career steps easier.

How to become a WSB Merito University student

To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent). 

Register online

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient

Marketing and Sales, studia II stopnia, magisterskie: Student with a laptop
  • You will go through the admission process online.

  • You will attach documents and sign the agreement from anywhere via the Internet.

  • At any time, you can check the status of your application and its history.

  • You can complete a paused application form at any moment.

Specializations in the Marketing and Sales program

Similar courses and specializations
Others interested in this course also watched
Download page to PDF Download page to PDF

Still have doubts?

Unsure which field of study fits you?

Have you already chosen your field of study?

Fill out a short form and start the admission process.