International Business

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Bachelor's degree
From October
English
6 semesters
City:
Poznań
Search results | WSB Merito Poznań University: studenci
studenci
International Business, studia I stopnia, licencjackie i inżynierskie: studenci
Search results | WSB Merito Poznań University: studenci
studenci
International Business | WSB Merito Poznań University: studenci

What will you learn?

International Business, studia I stopnia, licencjackie i inżynierskie: studenci
  • You will discover new business models – from B2B and B2C to C2C, which are key to growth in e‑commerce and smart international strategy building.
  • You will master global e‑commerce – learning how to run online sales in foreign markets and use the potential of global sales platforms.
  • Export at your fingertips – you will learn how to enter international markets, taking into account customs, taxes, and other regulations in cross‑border trade.
  • Your marketing skills will grow – you will explore e‑marketing, SEO, and online advertising to sell effectively and attract customers worldwide.
  • You will gain practical e‑commerce know‑how – building online shops, managing e‑commerce platforms, and automating sales processes.
  • You will use e‑business support tools – learning about export financing, grants and reliefs, plus CRM and customer management to develop your online business.

Work opportunities

International Business, studia I stopnia, licencjackie i inżynierskie: studenci
  • International marketing specialist – create and run global marketing campaigns, analyse foreign markets, and adapt strategies to local needs.
  • International strategy specialist – design and implement expansion strategies for foreign markets, spotting new opportunities and reducing risk.
  • Specialist in foreign and economic policy – analyse and shape international relations, advising on trade and investment between countries.
  • Key international accounts specialist – build and maintain relationships with major international business partners, ensuring their satisfaction.
  • International market analyst – research market trends and data across countries and provide recommendations for entering new markets.
  • International client assistant – support foreign customer service, help solve issues, and ensure a high standard of support.

Study program

Practical studies

We teach in a way that best prepares you for the real-world challenges you will face in your professional career.

  • Group projects – real business problems.
  • Simulations – decisions in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – experts from the market.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real-life cases.
Selected major-specific courses
  • Foreign Language (German or Spanish)
  • Business English
  • Specialization Courses
  • Internship
  • Methodology of Diploma Project
  • Diploma Seminar (Project)
  • Elective Physical Education
  • Learning Techniques
  • Occupational Health and Safety
  • Information Technology
  • Business Ethics
  • Psychology in Management
  • Fundamentals of Business Management
  • Business Law
  • Fundamentals of Sociology
  • International Finance
  • Statistics
  • International Economics
  • International Trade: History and Policies
  • Development Economics
  • Marketing
  • International Logistics
  • World Regions and Cultures
  • Intercultural Business Communication
  • Risk Management in International Trade
  • Entrepreneurship
  • International Negotiations
Selected specialization courses
  • Business Communication
  • Customer Behaviour
  • International Logistics
  • International Finance
  • International Law
  • Corporate Governance.
studenci
studenci
Foreign language study

Full-time studies:

  • 240 hours of learning one foreign language (60 hours per semester, from the 2nd to the 5th semester).

Part-time studies:

  • 64 hours of learning one foreign language in the 2nd and 3rd semester.
Study completion requirements

You create a major project that addresses a practical or theoretical problem related to your field of study. By studying literature and conducting your own analyses, you work on an original problem-solving proposal. Everything you learn during your studies enables you to create a professional project based on real data and actions. To earn your bachelor’s degree, you must defend this project before a committee. You set the direction of your own project!

Internships and practical training

Student internships are an important part of the study program. Students of bachelor's and long-cycle master's studies complete 960 hours of internships (24 weeks), gaining professional experience. If you work in a profession related to your field of study, you can have your internship credited based on your employment. During your studies, you also have the opportunity to take a paid internship. Internship programs are designed by cooperating employers, tailoring requirements to specific positions, which helps you take your first professional steps.

How to become a WSB Merito University student

You can enroll in a first degree (e.g. Bachelor’s or Engineer’s) program if you have successfully completed your secondary education and have a secondary school-leaving certificate.

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient.

International Business, studia I stopnia, licencjackie i inżynierskie: Student working with MeritoGo
  • You will complete the admissions process online.
  • You will upload your documents and sign the contract from anywhere via the Internet.
  • At any time, you can check the status of your application and your registration history.
  • You can complete a paused application form at any moment.

Prices

Annual tuition fee
One installment

approx. 2200 € (9 261 PLN)

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