E-commerce in International Markets

Form:
Form

Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.

Full-time
Study mode:
Study mode

Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.

Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions

Hybrid
Traditional (on-site)
Overview:
Bachelor's degree
From October
English
6 semesters
City:
Poznań
E-commerce in International Markets, studia I stopnia, licencjackie i inżynierskie: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci

What will you learn?

E-commerce in International Markets, studia I stopnia, licencjackie i inżynierskie: studenci
  • E-commerce Project Manager – plan and implement online sales strategies, optimising conversion rates and growing the online store.
  • Export specialist – handle international sales, foreign customers, and customs and tax regulations in cross‑border trade.
  • E-commerce coordinator – oversee online sales processes, analyse data, and optimise marketing activities for better performance.
  • Online store manager – take charge of the e‑commerce platform, overseeing the offer, user experience, and sales strategy execution.
  • E‑marketing specialist – create effective campaigns using SEO, SEM, content marketing, and social media.
  • E‑commerce analyst – analyse online customer behaviour, optimise purchase paths, and improve sales strategies based on data and KPIs.

Work opportunities

E-commerce in International Markets, studia I stopnia, licencjackie i inżynierskie: studenci
  • You will discover modern business models – B2B, B2C, and C2C – and learn how to use them for effective online trade on international markets.
  • You will master e‑marketing and online promotion, gaining skills to build marketing strategies and acquire customers on the internet.
  • You will learn how to export and sell globally, running international sales while accounting for customs regulations and export strategies.
  • You will understand how e‑commerce platforms work, using tools that support running an online store, sales automation, and customer management.
  • You will learn key data protection rules and legal regulations, so you can run online operations safely and in line with GDPR and cybersecurity standards.
  • You will discover e‑commerce financing options, learning how to obtain funds for online business development through grants, loans, and public support programmes.

Study program

Practical studies

We teach in a way that best prepares you for the real-world challenges you will face in your professional career.

  • Group projects – real business problems.
  • Simulations – decisions in market conditions.
  • Internships and placements – experience in companies.
  • Lectures with practitioners – experts from the market.
  • Modern tools – up-to-date technologies.
  • Case studies – analysis of real-life cases.
Selected major-specific courses
  • Foreign Language (German or Spanish)
  • Business English
  • Specialization Courses
  • Internship
  • Methodology of Diploma Project
  • Diploma Seminar (Project)
  • Elective Physical Education
  • Learning Techniques
  • Occupational Health and Safety
  • Information Technology
  • Business Ethics
  • Psychology in Management
  • Fundamentals of Business Management
  • Business Law
  • Fundamentals of Sociology
  • International Finance
  • Statistics
  • International Economics
  • International Trade: History and Policies
  • Development Economics
  • Marketing
  • International Logistics
  • World Regions and Cultures
  • Intercultural Business Communication
  • Risk Management in International Trade
  • Entrepreneurship
  • International Negotiations
Selected specialization courses
  • New Forms of Business (B2B, B2C, C2C)
  • E-commerce
  • Export Marketing of Small and Medium-sized Enterprises
  • E-marketing
  • Protection of Personal Data in E-commerce
  • Sources of Financing Small and Medium-sized Enterprises
  • Duties and Taxes in International E-commerce Transactions
  • CRM (Customer Relationship Management)
  • E-commerce Platforms
  • Fundamentals of Website Design
E-commerce in International Markets | WSB Merito Poznań University: studenci
E-commerce in International Markets | WSB Merito Poznań University: studenci
Foreign language study

Full-time studies:

  • 240 hours of learning one foreign language (60 hours per semester, from the 2nd to the 5th semester).

Part-time studies:

  • 64 hours of learning one foreign language in the 2nd and 3rd semester.
Study completion requirements

You create a major project that addresses a practical or theoretical problem related to your field of study. By studying literature and conducting your own analyses, you work on an original problem-solving proposal. Everything you learn during your studies enables you to create a professional project based on real data and actions. To earn your bachelor’s degree, you must defend this project before a committee. You set the direction of your own project!

Internships and practical training

Student internships are an important part of the study program. Students of bachelor's and long-cycle master's studies complete 960 hours of internships (24 weeks), gaining professional experience. If you work in a profession related to your field of study, you can have your internship credited based on your employment. During your studies, you also have the opportunity to take a paid internship. Internship programs are designed by cooperating employers, tailoring requirements to specific positions, which helps you take your first professional steps.

How to become a WSB Merito University student

You can enroll in a first degree (e.g. Bachelor’s or Engineer’s) program if you have successfully completed your secondary education and have a secondary school-leaving certificate.

Take the first step – register now!

Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents. 

Admissions for studies: online, fast and convenient.

E-commerce in International Markets, studia I stopnia, licencjackie i inżynierskie: Student working with MeritoGo
  • You will complete the admissions process online.
  • You will upload your documents and sign the contract from anywhere via the Internet.
  • At any time, you can check the status of your application and your registration history.
  • You can complete a paused application form at any moment.

Prices

Annual tuition fee
One installment

approx. 2200 € (9 261 PLN)

Similar courses and specializations
Others interested in this course also watched
Download page to PDF Download page to PDF

Still have doubts?

Unsure which field of study fits you?

Have you already chosen your field of study?

Fill out a short form and start the admission process.