Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Part-time - Classes in part-time studies are mainly held on weekends, on average every two weeks. In some fields, classes may start on Friday afternoon if required by the curriculum.
Traditional (on-site) - In traditional studies, classes are conducted by meeting with lecturers and other group members in lecture halls, with occasional online sessions
What will you learn?
Work opportunities
Study program
Practical studies
We teach in a way that best prepares you for real-life challenges you will encounter in your professional work.
- Group projects – real business problems.
- Simulations – decisions in market conditions.
- Internships and placements – experience in companies.
- Lectures with practitioners – experts from the industry.
- Modern tools – up-to-date technologies.
- Case studies – analysis of real cases.
Selected major-specific courses
- Corporate social responsibility
- Management concepts
- Commercial law
- Elements of mathematical statistics
- Psychology in management
- Communication and task delegation in the enterprise
- Methodology of scientific research
- Strategic management
- Economic forecasting
- Process management
- Human resource management
- Operational management
- Financial analysis of the enterprise
- Enterprise management in the international market
- Strategic marketing management
- Search engine marketing – SEM, SEO
Selected specialization courses
- Digital Marketing Strategy
- Social Media Marketing
- Content Marketing
- E-mail Marketing
- SEO and SEM
- Marketing Automation
- Web Analytics
Foreign language study
Industry-specific foreign language for 48 hours during one semester
Internships and practical training
Internships are an important part of the study program. Master's students complete 480 hours of internships throughout their studies, gaining valuable work experience. If you are employed in a profession relevant to your field of study, you may have your internship credited based on your employment. During your studies, you also have the opportunity for a paid internship. Internship programs are prepared by our partner employers, adapting requirements to specific positions, which makes starting your professional career easier.
This is a program for people
- who want to create and implement effective digital marketing strategies,
- who are interested in social media, e-commerce, and data analysis,
- who want to learn how to plan and automate online campaigns,
- who wish to create engaging content and increase the effectiveness of online activities,
- who aim to work in the modern, dynamic world of internet marketing.
How to become a WSB Merito University student
To be eligible for a second degree (Master’s) program, you must have completed a prior higher education program concluded with the award of a first degree (Bachelor’s or equivalent).
Register online
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Admissions for studies: online, fast and convenient
- You will complete the admissions process online.
- You will upload your documents and sign the contract from anywhere via the Internet.
- At any time, you can check the status of your application and your registration history.
- You can complete a paused application form at any moment.
Prices
2 400 EUR / 10 099 PLN
1 225 EUR / 5 154 PLN
250 EUR / 1 052 PLN
210 EUR / 883 PLN
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