Key program features

  • MICE meetings market analysis
  • Event management
  • Sport and leisure event budget management
  • Event marketing
  • Legal aspects of the organization and security of mass events
  • Negotiation and business customer service in the MICE market
  • Crisis management in the event industry
  • International marketing
  • Sport and leisure event programming
  • Human resources management
  • Accounting for small and medium-sized enterprises
  • International business negotiations (subject in English)
  • Team management
  • CRM - customer relationship management
  • Intercultural communication in business