What will you learn if you choose Marketing and Sales
Become a Sales Innovator: Drive Growth in a Cutting-Edge Enterprise
Are you ready to lead sales in the fast-paced world of innovation? WSB Merito University's "Sales in an Innovative Enterprise" program in Poznań provides you with the advanced skills and knowledge to excel in modern sales environments. You'll master the art of managing innovative companies and their finances, explore the power of sensory marketing, and delve into customer experience (CX) and product design. You'll also learn persuasive techniques and gain expertise in the tools used by leading-edge businesses. While a dedicated English-taught Marketing and Sales program is in the works, this specialization will equip you with invaluable, globally relevant skills.
Launch Your Career in Sales Leadership and E-Commerce
This program prepares you for a leadership role as a sales director in manufacturing, service, or trading companies. You'll be equipped to thrive in creative agencies specializing in innovative technologies, manage your own online store, or excel in large corporations developing e-commerce strategies. The curriculum includes courses like Customer Experience Design and Implementation, Personal Branding, Sales Team Management, Financial Management in Innovative Enterprises, Product Design, Persuasion and Influence Techniques, Retail Chain Strategies, Sensory Marketing, and Innovative Enterprise Management Tools. This comprehensive program will set you up to be a sales leader in today's innovative business landscape.
Key program features
- Customer experience - design and implementation
- Personal branding
- Management of sales teams
- Financial management in an innovative enterprise
- Product design
- Persuasion and influence techniques
- Shopping network strategies
- Sensory marketing
- Tools for managing an innovative enterprise
