Marketing Communication Mix, Bachelor's degree programs, licencjackie i inżynierskie | WSB Merito University in Wroclaw

What are you going to learn by choosing this specialization?

Marketing Communication Mix

Communication management in transnational corporations
Image creation
Creation of marketing campaigns based on data analysis
creation of visual/graphic materials
Solving ethical issues in marketing communication

Career opportunities:

Consulting agencies
International event agencies
PR departments of transnational corporations
E-PR, e-marketing
SEO and SEM specialist

Key program features

General subjects

foreign language
IT Tools in Teamwork
Information Technology
Sociology
Social Communication
Globalization - new challenges
Economics 101
Effective Learning Methods
Basics of Law
Data Presentation Methods
Ethics
Marketing Psychology
Contemporary Debates
Major Projects Guidelines
PE
Global Marketing Mix

Program-related subjects

Social Science Methodology
Intercultural Differences
Management Instruments
Design Thinking
Media Law
Cybersecurity
Advertising
Media Communication Processes
Organizational Management of Media Enterprises
Open Source Intelligence
Communication with Local Societies
General Data Protection Regulation & Classified Information
New Media i E- PR
Artificial Intelligence in Marketing
Intellectual Property Protection
Esthetics & Design
Self-Presentation & Public Speaking
Media Planning
Crisis Communication Management

Show component courses

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