Full-time - Classes in full-time studies are held on weekdays, usually 3–4 days per week, so weekends are free from university meetings. The schedule is arranged to minimize gaps between classes.
Hybrid - In hybrid studies, classes take place both online via the MS Teams platform and in person in lecture halls.
What will you learn?
Work opportunities
Study program
Practical studies
We teach in a way that best prepares you for the real challenges you will encounter in your professional career.
- Group projects – real business problems.
- Simulations – decision-making in market conditions.
- Internships and placements – experience in companies.
- Lectures with practitioners – experts from the industry.
- Modern tools – up-to-date technologies.
- Case studies – analysis of real situations.
Selected major-specific courses
- Marketing research
- Protection of IP rights
- Philosophy
- Fundamentals of psychology
- Fundamentals of information technology and office applications
- Fundamentals of law
- Fundamentals of management
- Fundamentals of sociology
- Fundamentals of economics
- Fundamentals of marketing
- Foreign language
- Fundamentals of communication
- Brand management
- Organisational studies
- Fundamentals of corporate finance
- Means and techniques of sales
- Negotiations in business
- Marketing communications
- Modern technologies in sales and marketing
- Psychology of sales and marketing
- Project management
- Marketing planning
- Consumer behaviour
- Methods of effective learning and creating projects
- Introduction to the thesis
Selected specialization courses
- Customer care
- E-marketing
- Marketing automation
- Sales strategies and planning
- Distribution logistics on the domestic and international markets
- Public relations
- Sales on social media
Foreign language study
As part of their studies, our students participate in Polish language classes. These courses are designed to support everyday communication, facilitate integration into the local environment, and enhance their overall study experience in Poland.
Internships and practical training
Student placements are an important part of the course. Students of undergraduate and long-cycle master’s programmes complete 960 hours of placement (24 weeks), gaining valuable professional experience. If you already work in a role related to your field of study, your employment may count towards the placement requirement. During your studies, you also have the opportunity to take part in a paid internship. Internship programmes are prepared by our partner employers, who tailor the requirements to specific positions, helping you take your first steps in your career.
Study completion requirements
You will work in a team to create a diploma project that addresses a practical or theoretical problem related to your field of study. By researching the literature and conducting your own analyses, you will develop an original proposal for solving the problem. Everything you learn during your studies will enable you to create a professional project based on real data and practical work. To obtain your bachelor’s degree, you must defend this project before an examination board. You set the direction of your own project!
Program partners
How to become a WSB Merito University student
You can enroll in a first degree (e.g. Bachelor’s or Engineer’s) program if you have successfully completed your secondary education and have a secondary school-leaving certificate.
Take the first step – register now!
Applicants are admitted on a first-come first-served basis. If you are to complete your secondary education this year, or you are studying for your first degree but have not yet earned it, you can secure a place with us by signing up online. Your educational service contract can be drawn up later as you have collected all of the required documents.
Prices
approx. 2000 € (8 519 PLN)
Specializations in the Marketing and Sales program
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